It is placed in the HTML of a webpage that describes its content. They will hate you for that! Be sure to create an engaging meta description for your website that persuades end users to choose you over your competitors.
After earning a pair of Associated Press awards and a Suburban Newspaper Association award, she left journalism for the world of content marketing, where she puts her skills to work every day for OWJ clients and writers.
By writing killer meta descriptions. You need to provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor.
Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Google has long held that meta descriptions do not impact search engine rankings.
By the time a user finishes reading your description, they should be curious about what the page will say about the topic. Think about this on the broadest level: Make sure your description looks normal and human written. But the algorithm is way more advanced than that. There are hundreds of algorithmic factors involved in ranking a site.
But much better than before. It is not an accurate measure. From a post on the Google Webmaster Central Blog: We know Google and Bing both have this data, because they directly report it to us.
That confuses the search engine and dilutes the effect. And the little, innocuous, yet huge message those characters send.
The content in a meta description does not influence the search algorithm. If your competitor does make an effort to place good meta tags on every page, his site will be ranked higher. Improve the descriptions for pages that have significant impression volume.
Some SEOs advocate using a call-to-action in the description. However, if you want to write a sufficiently focused meta description, you can give your bids a few examples.
Forcing Google to Create Description Snippets Is Often a Great Thing The words included in the search result have as much a chance of turning a visitor off from clicking as turning them on. Get paid faster with Square and sign up today! Put that keyword in! Specifically, click-through rate CTR is part of the algorithmic ranking process.
What Not To Do! Once written, meta descriptions are scarcely given a second glance or further consideration. What do you do to create great meta descriptions? Remember that all content requires future maintenance.
For this reason, marketers no longer consider writing meta description as a business that needs time to take. You can send a message to the trigger. Making correct meta tags is an accurate job! Meta description is not a ranking signal and filling the key words in the main part of the content will not facilitate your business increase in the search engine result page.
Self-plagiarism is always bad: Focus on the words you think your customer will be searching under and will find you, or emphasize on specific details that might be interesting for your visitor.
Time may be better spent optimizing the first paragraph rather than optimizing meta description tags if the goal is to influence description snippets.Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions.
The relationship between the meta description and search engine rankings can be described in four points: The content in a meta description does not factor into the search ranking algorithm. 4. The meta description is the most important feature for improving click-through rate from search results pages.
Google considers user behavior, specifically the click-through rate. So, how can we improve CTRs on our SERP entries? By writing killer meta descriptions.
Writing a meta description is easy, but writing THAT meta description which gives you more clickthroughs and boosted enquiries takes more time and care. The digital marketing specialists at E-Web Marketing have created a few gazillion meta descriptions in our time, so we have a few tips to share about writing effective snippet copy.
Aug 06, · It is a waste of time to manually – and often programmatically – maintain meta descriptions on webpages that have no potential to rank for keywords that could drive significant kitaharayukio-arioso.com: Stephen Watts.
Your product description could also be used as a meta description, making the first characters valuable. The other variations can be used as tags for the product, which is. Your product description could also be used as a meta description, making the first characters valuable.
The other variations can be used as tags for the product, which is why this is a good practice to get into.Download